With the holidays quickly approaching, every U.S. retail company is getting ready for Christmas shopping. MultiChannel Merchant said for retail companies, a well-planned and advance strategy is necessary and this becomes paramount for online businesses. With ecommerce software, companies should be able to make some key moves to maximize seasonal success, such as maximizing customer satisfaction.
"It’s as simple as this: if you don’t measure customer satisfaction, you can’t reliably know what to improve," the news source said. "It’s important to have a baseline – and to measure customer satisfaction after implementing changes as well – so you can gauge the effectiveness of improvements. Steer clear of basing decisions simply on 'opt-in' feedback, which typically elicits responses only from those with extreme opinions. Random and representative surveys will provide the most accurate and actionable data."
Other things that companies must keep in mind around the holidays, MultiChannel Merchant said, include:
- Always know what is important to have on the website for the company's specific list of visitors
- Measure how the business is doing across different channels, remembering to look at social media, email and other areas
- Rather than giving customers more, think about how to manage their expectations to possibly improve how they feel about the business
The website shared some other tips for the holidays in an August article, including that companies should always be testing and making changes for the holiday to make sure customers and potential clients are staying interested with what is on the website. Deals and promotions should also become more frequent in an effort to help the website stand out from others during this busy time of year. With ecommerce software, companies can easily manage what goes on a website and determine how well the content works for customers.