B2B eCommerce Goals and The Importance of an eCommerce Content Management System
The goal for B2C ecommerce is almost exclusively focused on product sales. Conversely, B2B sales typically places much more importance on business relationships. Buying a t-shirt from an online retailer is a much different relationship with less risk than purchasing on-going supplies and products from another business to support a franchise store.
Further, most distributors and manufacturers face increased global competition and need to make it easier for existing and prospective business customers to place orders online to eliminate low-cost suppliers. B2B ecommerce is part of the overall sales and marketing strategy and needs to include advanced features designed specifically for more complex supply chain relationships.
Managing content is just as important for a B2B as it would be for a B2C which is why when evaluating your ecommerce choices, be sure to have a built in eCommerce content management system like the CMS system that can be found in Anytime Collect. With the eCommerce content management system You don’t need to know how to code a website to make updates to item descriptions or products in your online storefront. An integrated eCommerce content management system provides an intuitive interface for non-technical product managers to update the system online.
Anytime Commerce (www.anytimecommerce.com) is one of the few b2b ecommerce storefront applications developed specifically for business to business ecommerce transactions. It features deep integration with back-office business accounting and ERP systems for automated order creation, inventory stock status integration, customer-specific pricing, and other complex b2b requirements.
Anytime Commerce can be installed on your web server or hosted. Businesses may choose to subscribe to it as a Software-as-a-Service (SaaS) model or purchase it outright. Integration includes freight rates, shipping options, sales tax, and credit card merchant services in addition to on account sales.