Business-to-Business eCommerce VS. Business-to-Consumer eCommerce: What’s The difference?

There are many similarities between Business-to-Business eCommerce and Business-to-Consumer storefront software. In fact, the similarities are growing as more Business-to-Business eCommerce providers integrate sales and marketing strategies common in the consumer commerce world. However, there are still some key differences between business to consumer ecommerce and Business-to-Business eCommerce that companies must understand when evaluating ecommerce storefront applications.

Watch The Video Here

This short video touches on some of these key differences; for a more in depth discussion you can download our free white paper, “ 13 Reasons Why B2B eCommerce Storefronts Are Different Than B2C


Unlike most ecommerce storefront software, Anytime Commerce is designed specifically for business-to-business (B2B) online storefront sales.

Customers can log-in for a filtered view of items they typically buy with access to inventory stock status,customer specific pricing, and customer self-service to view recent payments, billing information, and details about their account. A built-in content management system (CMS) allows you to maintain your website without website programming.
B2B eCommerce Storefront

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