There are many similarities between Business to Business eCommerce and B2C storefront software. In fact, the similarities are growing as more business to business ecommerce providers integrate sales and marketing strategies common in the consumer commerce world. For example, very few businesses considered investing in search engine optimization or social media marketing to promote their business to business ecommerce sites but these strategies are becoming more and more popular ways to find new customers and to engage existing customers.
However, there are still some key differences between business to consumer ecommerce and business to business ecommerce that companies must understand when evaluating ecommerce storefront applications.
B2B & B2C Similarities
Business to business ecommerce sites used to have very basic functionality but B2B ecommerce systems have improved over the past few years bridging many functional gaps compared to traditional business to consumer storefronts. Many of the “common” features found in B2C ecommerce are now “Gaining Popularity” and in some cases, becoming common practice in B2B ecommerce. The table below shows some of the major similarities between B2B and B2C ecommerce.
B2B & B2C Differences
While there are many similarities between Business to Business ecommerce and B2C ecommerce, there are still some major differences that are critical to selecting the right B2B ecommerce platform for your business. This is becoming increasingly important as many B2C ecommerce providers are marketing their systems for B2B with little attention to the specific business requirements inherent in B2B sales. There are 12 major differences between B2B ecommerce and B2C ecommerce that are crucial to any business evaluating a new B2B ecommerce system.
Anytime Commerce (www.anytimecommerce.com) is one of the few b2b ecommerce storefront applications developed specifically for business to business ecommerce transactions. It features deep integration with back-office business accounting and ERP systems for automated order creation, inventory stock status integration, customer-specific pricing, and other complex b2b requirements.
Anytime Commerce can be installed on your web server or hosted. Businesses may choose to subscribe to it as a Software-as-a-Service (SaaS) model or purchase it outright. Integration includes freight rates, shipping options, sales tax, and credit card merchant services in addition to on account sales.