Designing a B2B ecommerce storefront that converts

If you are considering an ecommerce storefront for your B2B company, or if you think your current store needs a revamp, there are a few things you need to consider before diving in. first things first, if you are operating on an older B2B ecommerce platform it may be in your best interest to check out some of the new B2B ecommerce platforms available today. With the recent rise in popularity, the new systems have become much cleaner, more attractive, customizable, and have a lot more features you may find superior to your out-dated software. But let’s get back on track here…

There are a number of things to consider if you want your storefront to be a busy salesperson for your company and a bunch of easy things you can do to make your customers experience something they will want to repeat again and again.

Design is much more than colors, patterns, and layout. Design can also be features and functions that impact the overall feel of your store and customer experience. So here are a few things to consider from a design standpoint for your b2b ecommerce storefront.

  • Customer specific pricing.  Many B2B ecommerce solutions do not have the ability to handle this extremely important function. B2B companies have different pricing levels for different customers and regions.
  • Purchase orders and invoices. It is important that your B2B ecommerce storefront can do more than accept credit cards as many of your customers will make purchases that will be paid later of in stages. If they are unable to do so they will not use your online store they will not be happy with their experience and may never use your storefront again because of it. Additionally, using a storefront that does not have the ability to handle POs and invoices created more work for your team.
  • Security. Keeping customer and company information safe should be at the top of your list. This is just as important to your customers as it is to you- be sure your store has messaging, badges, etc. So your customers feel safe when they purchase on your site.
  • Search Functionality. The faster and easier it is for you customers to get in, find what they need, and get out, the better your chances are at closing the sale and having repeat purchases. It will make them happier too!
  • Integration with ERP, CRM, and other back-end systems.  having all of the information automatically filter into one place not only saves you time, money, and headaches, it will help your support team if a customer calls in with an issue after making an online purchase.

B2B ecommerce design

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