The ideal shopping cart will allow you to reduce transaction costs, reduce or eliminate data entry and the errors associated with manually rekeying information, improve customer satisfaction, and much more. But not every QuickBooks ecommerce solution will offer you all of the tools you need to see those benefits. How can you know what you are getting prior to making the investment?
There is a lot of information out there and some if it may be confusing or you may get tied up in the marketing messages, but there are a number of things a solid solution will have regardless of their marketing tactics. Some of the things you should look for include:
- Integration: integration with your other important systems such as, most obviously, QuickBooks and other accounting systems, CRM, and ERP is absolutely necessary for your QuickBooks ecommerce platform. If you do not have integration with your important systems you will be working against yourself by slowing down your processes and risking data-entry errors.
- Marketing capabilities: are you able to up-sell , cross-sell, promote, make banner ads, and carry out other marketing strategies within your store. As you able to brand the storefront in a way that remains consistent with your other online marketing initiatives?
- Data security: your customers won’t use the storefront if they do not feel confident that their information will be safe and as a business, protecting your data is essential.
- Sales Tax: does the solution allow you to remain compliant with sales tax regulations? Do they have a third party sales tax partner?
- Content management: being able to quickly and easily change your content, news feeds, contact forms, images, products, and product information is extremely important. Does the QuickBooks ecommerce solution you are thinking about give you the ability to easily change the content on your own? Does it have a built in CMS system? do you need to know how to code in order to make those changes?
- Customer specific information: can your customers log in to see their order history? Invoices? Specific pricing? And other important account information?
- Support: does the vendor offer support? What are their hours? What does support cost?
- Cost: consider all the possible costs associated with the solution including monthly charges vs one-time fees, support, customization, can you make changes yourself or will you need to hire someone to help you with adjustments to the site? maintenance, etc.
This list is in no way a comprehensive list of everything you should be evaluating in your search for the best fit QuickBooks ecommerce solution, but it will most certainly get you started in the right direction. What other things have you found to be an important part of the ecommerce evaluation experience? We’d love for you to share your thoughts in the comments section!