Digital Advertising Agencies Must Shorten Receivables Cycles

In a high growth industry like digital advertising, access to capital is essential to successful growth and profitability. A 2013 industry report analyzed the payment practices and average length of payment terms in the digital advertising industry; the results illustrate that delayed payment is something digital ad agencies must focus on in 2014 to improve cash flow, accelerate growth, and make the investments they need to remain competitive in an quickly growing industry. Continue reading