Answers to The Most Common (and Critical) B2B eCommerce Questions

B2B ecommerce is nothing new, but in recent years it has dramatically improved in terms of functionality, making it a hot topic in the business software world. Companies who have implemented these new platforms are seeing impressive results in sales, productivity, and customer satisfaction. Adoption of ecommerce among B2B companies is growing steadily, but many B2B’s are yet to dive in and have a long list of questions about making online selling a part of their business strategy. Continue reading

Does Your B2B eCommerce Storefront Feature Content That Will Drive Sales?

Content is an extremely important part of any website, including your B2B ecommerce storefront. Of course content is obviously important because, without page content, your page would be blank…and that just wouldn’t make sense. But page content is much more than filler for the website; it is an integral part of driving web traffic, generating leads, and closing sales. Continue reading

Those Who Ignore B2B eCommerce Risk Losing Market Share & Customer Loyalty according to New Research

A recent study “Online and Mobile are Transforming B2B Commerce” conducted by Forrester consulting (commissioned by hybris)  surveyed over 700 B2B organizations around the world a found that, while it has been evident for a while now, B2B ecommerce is growing, becoming more important, and provides significant advantages for those who choose to adopt it.

The survey results illustrate how B2B ecommerce has impacted B2B’s and their ability to sell their products and services, acquire new customers, and retain current customers in today’s marketplace. Some of the key findings from the study include: Continue reading

The Playbook for B2B ecommerce Success According to Forrester Research

As more and more information shows the growth of B2B ecommerce and as it proves itself as a viable option for B2B companies, it is important to understand how to build a B2B ecommerce practice that current customers will want to migrate to, and an online site that prospects will be drawn to and encouraged by. Even Forrester research sees that this is become increasingly important as more companies adopt B2B ecommerce into their strategies. Forrester recently published a “playbook” that examines the B2B ecommerce landscape and how companies can see success in the future. Some of the topics touched on in the playbook include: Continue reading

Study Shows B2B eCommerce Is Popular Among B2B Buyers of All Generations

Do you think the online purchasing is something that should be invested in only for those companies who sell to the young B2C market? Guess again!

B2B buyers from all generations are jumping on board with B2B ecommerce for their corporate purchasing needs. A recent infographic based off the Acquity Group’s, “the 2013 state of B2B procurement Study,” proves that while the Gen-Y is most likely to buy online, the Baby Boomers and Gen X are not too far behind. The report also supports the notion that B2B ecommerce needs to be similar to B2C from a user experience standpoint and B2B buyers are ready to spend a pretty penny online when given the right tools.  Some of the key findings from this study include: Continue reading

Getting Started with eCommerce for QuickBooks

B2B customers want to compare and purchase products quickly, easily, and on their own time. This mentality was evident in a recent study in which 85% of respondents reported that they enjoyed B2B ecommerce because it saves them time. eCommerce for QuickBooks allows them to do just that so it is time to get moving on your ecommerce platform selection and implementation today. Why?

Because 71% of B2B buyers would leave their current supplier if they found a new supplier with the option to buy online! According to this study

So don’t wait, here are a few steps to get you started: Continue reading

Don’t Make These 6 Mistakes With Your B2B eCommerce Solution

As with any other piece of business software, success with your b2b ecommerce platform comes from doing more than simply buying it.  Success is dependent on many things from selecting the proper solution, all the way through project planning, implementation, training, and how you manage your b2b ecommerce strategy in the future. Here are some of the common mistakes companies make that keep them from seeing success in their ecommerce investment. Continue reading

Maximizing The Return on Your B2B eCommerce Solution

What does the world’s largest privately held manufacturer of inboard marine engines have in common with an industry leading distributor of funeral products and a manufacturer of water purification equipment?

They are all using B2B ecommerce to sell their products and services online and each one has their own unique business requirements that could not be met with out of the box ecommerce solutions designed for consumer sales.  Continue reading

Is There A Difference Between B2B eCommerce Software & Online Shopping Carts?

If you have begun to consider implementing B2B ecommerce software into your strategy, you are headed in the right direction. Why? Because b2b buyers are really starting to dig online purchasing. A recent study reported 57% of b2b buyers have made purchases online and plan to do so even more in the coming year.

But you’re not alone, 40% of marketing and sales professionals will adopt b2b ecommerce software into their repertoire. What does that mean for you? Competition. Especially since 71% of B2B customers admit they would leave their current supplier for another company with the same products, similar pricing, and an option to shop online. So it’s a good thing you are weighing your ecommerce options.

But before you go running out to buy your ecommerce solution, there are a few things you need to know, one of the most important things is the difference between B2B ecommerce software and an online shopping cart. Continue reading

Evaluating your QuickBooks Ecommerce Options

The ideal shopping cart will allow you to reduce transaction costs, reduce or eliminate data entry and the errors associated with manually rekeying information, improve customer satisfaction, and much more. But not every QuickBooks ecommerce solution will offer you all of the tools you need to see those benefits. How can you know what you are getting prior to making the investment? Continue reading

You Dont Have B2B Ecommerce? Study Shows Your Customers Will Likely Dump You

b2b ecommerceIf you are considering switching to a new b2b ecommerce platform or if you are still on the fence about incorporating  b2b ecommerce into your strategy, it is time to start making moves so you can remain competitive and avoid being dumped by your customers in 2014. Continue reading

Business to Business Ecommerce White Paper Provides Advice for Manufacturers & Distributors Ready to Sell Online

business to business ecommerceB2B ecommerce is nothing new, but in recent years it has become a hot topic in the business software world.Our new white paper, “Everything You Need to Know about Buying B2B ecommerce for Manufacturers & Distributors” covers some of the most important topics to consider while evaluating your Business to business ecommerce options. Continue reading

Study Shows Business to Business ecommerce Solutions Will Continue to Gain Popularity into 2014

In a recent study, “The Emerging Role of B-to-B E-commerce” it was reported that today, 31% of b2b marketers are considered to be strong adopters of ecommerce and Business to business ecommerce solutions. That is a 6% increase from 2012. As we end 2013 and enter 2014, it is predicted that we will see even more (40%) of marketing and sales professionals adopting b2b ecommerce solutions into their strategy. Why the increase in adoption? Continue reading

Designing a B2B ecommerce storefront that converts

If you are considering an ecommerce storefront for your B2B company, or if you think your current store needs a revamp, there are a few things you need to consider before diving in. first things first, if you are operating on an older B2B ecommerce platform it may be in your best interest to check out some of the new B2B ecommerce platforms available today. With the recent rise in popularity, the new systems have become much cleaner, more attractive, customizable, and have a lot more features you may find superior to your out-dated software. But let’s get back on track here…

There are a number of things to consider if you want your storefront to be a busy salesperson for your company and a bunch of easy things you can do to make your customers experience something they will want to repeat again and again. Continue reading

Getting your customers online:Business to business ecommerce best practices to increase customer adoption

business to business ecommerceYou made the choice to jump on the business to business ecommerce bandwagon and now have a B2B website…but your customers are not using it! Don’t worry- they will. You just need to make sure you are making the experience fast, easy, and attractive.  There are many things you can do to make your b2b ecommerce storefront a place your customers WANT to be. Here are a few ways to make their experience one they will want o have over and over again. Continue reading