B2B ecommerce is nothing new, but in recent years it has dramatically improved in terms of functionality, making it a hot topic in the business software world. Companies who have implemented these new platforms are seeing impressive results in sales, productivity, and customer satisfaction. Adoption of ecommerce among B2B companies is growing steadily, but many B2B’s are yet to dive in and have a long list of questions about making online selling a part of their business strategy. Continue reading
Content is an extremely important part of any website, including your B2B ecommerce storefront. Of course content is obviously important because, without page content, your page would be blank…and that just wouldn’t make sense. But page content is much more than filler for the website; it is an integral part of driving web traffic, generating leads, and closing sales. Continue reading
A recent study “Online and Mobile are Transforming B2B Commerce” conducted by Forrester consulting (commissioned by hybris) surveyed over 700 B2B organizations around the world a found that, while it has been evident for a while now, B2B ecommerce is growing, becoming more important, and provides significant advantages for those who choose to adopt it.
The survey results illustrate how B2B ecommerce has impacted B2B’s and their ability to sell their products and services, acquire new customers, and retain current customers in today’s marketplace. Some of the key findings from the study include: Continue reading
As more and more information shows the growth of B2B ecommerce and as it proves itself as a viable option for B2B companies, it is important to understand how to build a B2B ecommerce practice that current customers will want to migrate to, and an online site that prospects will be drawn to and encouraged by. Even Forrester research sees that this is become increasingly important as more companies adopt B2B ecommerce into their strategies. Forrester recently published a “playbook” that examines the B2B ecommerce landscape and how companies can see success in the future. Some of the topics touched on in the playbook include: Continue reading
Do you think the online purchasing is something that should be invested in only for those companies who sell to the young B2C market? Guess again!
B2B buyers from all generations are jumping on board with B2B ecommerce for their corporate purchasing needs. A recent infographic based off the Acquity Group’s, “the 2013 state of B2B procurement Study,” proves that while the Gen-Y is most likely to buy online, the Baby Boomers and Gen X are not too far behind. The report also supports the notion that B2B ecommerce needs to be similar to B2C from a user experience standpoint and B2B buyers are ready to spend a pretty penny online when given the right tools. Some of the key findings from this study include: Continue reading
B2B customers want to compare and purchase products quickly, easily, and on their own time. This mentality was evident in a recent study in which 85% of respondents reported that they enjoyed B2B ecommerce because it saves them time. eCommerce for QuickBooks allows them to do just that so it is time to get moving on your ecommerce platform selection and implementation today. Why?
Because 71% of B2B buyers would leave their current supplier if they found a new supplier with the option to buy online! According to this study
So don’t wait, here are a few steps to get you started: Continue reading
What does the world’s largest privately held manufacturer of inboard marine engines have in common with an industry leading distributor of funeral products and a manufacturer of water purification equipment?
They are all using B2B ecommerce to sell their products and services online and each one has their own unique business requirements that could not be met with out of the box ecommerce solutions designed for consumer sales. Continue reading
If you are considering switching to a new b2b ecommerce platform or if you are still on the fence about incorporating b2b ecommerce into your strategy, it is time to start making moves so you can remain competitive and avoid being dumped by your customers in 2014. Continue reading
B2B ecommerce is nothing new, but in recent years it has become a hot topic in the business software world.Our new white paper, “Everything You Need to Know about Buying B2B ecommerce for Manufacturers & Distributors” covers some of the most important topics to consider while evaluating your Business to business ecommerce options. Continue reading
In a recent study, “The Emerging Role of B-to-B E-commerce” it was reported that today, 31% of b2b marketers are considered to be strong adopters of ecommerce and Business to business ecommerce solutions. That is a 6% increase from 2012. As we end 2013 and enter 2014, it is predicted that we will see even more (40%) of marketing and sales professionals adopting b2b ecommerce solutions into their strategy. Why the increase in adoption? Continue reading
If you are considering an ecommerce storefront for your B2B company, or if you think your current store needs a revamp, there are a few things you need to consider before diving in. first things first, if you are operating on an older B2B ecommerce platform it may be in your best interest to check out some of the new B2B ecommerce platforms available today. With the recent rise in popularity, the new systems have become much cleaner, more attractive, customizable, and have a lot more features you may find superior to your out-dated software. But let’s get back on track here…
There are a number of things to consider if you want your storefront to be a busy salesperson for your company and a bunch of easy things you can do to make your customers experience something they will want to repeat again and again. Continue reading
We have seen the stats from the Forrester reports; B2B ecommerce has grown to be twice that of B2C and are expected to reach $559 Billion by the end of this year (very excited to see if they were correct, by the way!). Those statistics have flooded the B2B ecommerce world- here are some new ones for you!
Earlier this year, Oracle conducted an online interview that spoke to current B2B ecommerce trends providing some insight into the investments companies are making in their ecommerce platforms, why they are successful, and more. Here is what they found: Continue reading
What does it take to have a successful B2B ecommerce site today?
The right B2B ecommerce platform.
Despite the recent buzz about B2B ecommerce, the concept of online selling is nothing new to the B2B world. But things are changing. Years ago when the first generation ecommerce platforms came out they were pretty simple; they allowed businesses to capture orders and show history- but that is about it. With time things got a bit better, integrations were available but very limited and incomplete which meant more work for companies and slower processes due to data re-entry and errors. Today B2B customers demand a much more advanced user experience and companies have given them that with new and improved B2B ecommerce platforms. If your company is not utilizing the recent changes and new platforms on the market, you are missing out on a huge opportunity for success and risking being left In the dust by your competition.
Did you know that 50% of yearly sales for many B2B companies come from online transactions? With a percentage like that it’s a wonder why only 25% of B2B companies have an online presence. It seems like several B2B companies are missing out on the huge competitive advantage that B2B ecommerce software delivers. Our new B2B ecommerce infographic has several enlightening statistics, just like this, for B2B companies. Continue reading