Is There A Difference Between B2B eCommerce Software & Online Shopping Carts?

If you have begun to consider implementing B2B ecommerce software into your strategy, you are headed in the right direction. Why? Because b2b buyers are really starting to dig online purchasing. A recent study reported 57% of b2b buyers have made purchases online and plan to do so even more in the coming year.

But you’re not alone, 40% of marketing and sales professionals will adopt b2b ecommerce software into their repertoire. What does that mean for you? Competition. Especially since 71% of B2B customers admit they would leave their current supplier for another company with the same products, similar pricing, and an option to shop online. So it’s a good thing you are weighing your ecommerce options.

But before you go running out to buy your ecommerce solution, there are a few things you need to know, one of the most important things is the difference between B2B ecommerce software and an online shopping cart. Continue reading