Study Shows Business to Business ecommerce Solutions Will Continue to Gain Popularity into 2014

In a recent study, “The Emerging Role of B-to-B E-commerce” it was reported that today, 31% of b2b marketers are considered to be strong adopters of ecommerce and Business to business ecommerce solutions. That is a 6% increase from 2012. As we end 2013 and enter 2014, it is predicted that we will see even more (40%) of marketing and sales professionals adopting b2b ecommerce solutions into their strategy. Why the increase in adoption? Continue reading